marc allison jeans - company profile
With the introduction of Marc Allison Jeans, comes a revolution in premium denim. The line features a completely new fabric that no other brand offers – a four-way X-FIT stretch denim infused with Supima cotton that makes for a stunningly flattering fit, extraordinary movement and comfort with great recovery.
Based in Los Angeles, Marc Allison jeans was co-founded by textile veteran and premium denim expert, Marc Flashberg and his wife Allison, a former financial executive and operations powerhouse. Their uniquely diverse backgrounds perfectly complement each other and make for an ideal team. The duo set out to design classic and sophisticated jeans with an emphasis on fit and comfort that naturally complements every woman’s individuality and sense of style. Together they have created a denim line that features some of the newest fashion forward washes and designs.
A 30-year veteran in the textile business, Flashberg developed a driving passion for premium denim at the onset of the denim explosion. After spending years introducing innovative products to top premium denim labels, it became clear to Flashberg that there was a void in the market. Until now, the belief was that fit and comfort was achieved primarily through the pattern. Flashberg realized that the pattern alone cannot offer fit and comfort. Jeans need to be able to move with the body, retain their shape and look good. He concluded that this level of fit and comfort can only truly be achieved through the fabric, which then complements the pattern.
Pulling from his early experience in knits, five years ago Flashberg came up with the revolutionary idea of creating a four-way stretch denim to provide the ultimate in fit and comfort for denim aficionados. Through further exploration of the concept, the mill Marc represented learned that Invista, a global integrated producer of polymers and fibers, had already begun research on the creation of a yarn that would allow denim to stretch in the length as well as the width. Working together with Invista, the XFIT was born and the first generation of fabric that offers fit, comfort and recovery was introduced to the market.
Every pair of Marc Allison Jeans features this T400 technology -- authentic ring spun yarns containing unique fiber memory that sculpts the body and maintains its shape day after day, wash after wash.
Marc Allison jeans are currently available in select upscale boutiques.
